Activation Director - Performance
Core
Leads activation craft for agency and client teams, ensuring ROI and outcomes from media investment through high-quality execution, optimization, and governance across Search, Social, and Programmatic disciplines.
Role type
Senior IC Activation Director
Builds
Media campaigns and activation solutions for clients
Domain
Digital Media & Marketing
Required skills
Activation strategy, Search & Social trading, Programmatic trading, Team leadership, Stakeholder management, Commercial acumen, Operational workflow oversight, Data analysis, Presentation skills, Relationship management
Preferred skills
Australian media landscape expertise, First-party tool development, Negotiation frameworks, Media audit reporting, Forecasting alignment
Technologies
Internal Proprietary products, External media platforms, Analytics tools
Responsibilities
Provide senior thought leadership on market trends and activation innovations; Build strong relationships with senior clients and media vendors; Lead and coach the activation team; Develop best-in-class playbooks and operating standards; Oversee media audit reporting and contract KPI tracking; Lead strategic initiatives to refine benchmarking processes; Manage negotiation frameworks and investment strategies.
Seniority
Senior, hands-on IC with leadership responsibilities
