Field Marketing Manager (R6622)
Core
Plan and run Account-Based Marketing (ABM) and field marketing programs for U.S. Army, Air Force, and SOCOM customers to support pursuit pipelines for defense products.
Role type
Field Marketing Manager (Account-Based Marketing)
Builds
Account-level marketing programs, tiered target account lists, buying group maps, and multi-channel engagement strategies.
Domain
Defense / Aerospace / Government Technology
Deliverable
product features
Required skills
ABM program execution, account planning, multi-channel marketing, event management, stakeholder engagement, pipeline tracking, defense acquisition process knowledge
Preferred skills
Military service, defense prime experience, autonomy/uncrewed systems background
Technologies
None explicitly stated
Responsibilities
Build and maintain tiered target account lists and buying group maps; Develop account plans tied to capture milestones; Execute multi-channel account programs; Support presence at tier one industry events; Plan and run small-format engagements for priority accounts; Track account engagement and report on pipeline influence.