Marketing Manager
Core
Lead student acquisition and growth initiatives for a major university partner through targeted campaigns and data-led strategies.
Role type
Senior IC marketing manager (student acquisition)
Builds
Student enrolment pipelines and integrated marketing campaigns
Domain
Education services / Higher education
Deliverable
product features
Required skills
Lead generation, demand generation, performance marketing, budget management, data analysis, stakeholder management, project management
Preferred skills
Experience in education, higher education, professional services, technology, SaaS
Responsibilities
Own and deliver student acquisition and lead generation strategies; Develop and execute strategic marketing plans aligned to university partner objectives; Manage marketing budgets, forecasts and investment decisions; Analyse campaign performance and enrolment trends; Lead integrated marketing campaigns and course launches; Act as key marketing partner for university stakeholders.
Seniority
Senior, hands-on IC
