Marketing Analytics & Insights Consultant
Core
Consultant to diagnose Minerva University's digital marketing funnel, identify low-cost growth opportunities, and synthesize data into strategic recommendations to increase qualified leads and applications.
Role type
Senior digital marketing consultant (growth & strategy)
Builds
Actionable marketing strategies, insights reports, and prioritized implementation plans for higher education enrollment
Domain
Higher education marketing, digital acquisition, competitive intelligence
Deliverable
dashboards & analysis
Required skills
Digital marketing strategy, SEO/AEO, market research, funnel analysis, data synthesis, executive communication
Preferred skills
Growth marketing, martech platforms, content strategy
Technologies
SEMrush, Google Analytics, Excel, Google Sheets, PowerPoint
Responsibilities
Conduct marketing funnel diagnostics, research competitor strategies, analyze lead and conversion performance, identify low-cost growth levers, synthesize insights for leadership, present strategic recommendations
Seniority
Senior, hands-on IC
