Digital Strategy Director
Core
Drive commercial growth and revenue generation for 7NEWS.com.au, 7You, and The Nightly by building integrated commercial packages and strengthening video propositions.
Role type
Senior IC digital strategy director (sales/commercial)
Builds
Integrated commercial packages, sales collateral, go-to-market materials, and video inventory yield strategies
Domain
Digital media, publishing, and broadcast
Deliverable
client delivery
Required skills
revenue generation, integrated commercial package development, digital advertising, video monetization, AdTech/AdOps, commercial auditing, strategic roadmap planning
Preferred skills
creative problem-solving, stakeholder management across editorial/sales/product teams
Technologies
AdTech, AdOps
Responsibilities
Own and drive revenue-generation opportunities across 7NEWS.com.au, 7You and The Nightly; Work closely with the 7You editorial team on client briefs to develop stronger upsell pathways; Partner with the commercial product team to create sales collateral and go-to-market materials; Equip sales and partnerships teams with audience insights, case studies, pricing and campaign examples; Develop a clear commercial proposition for on-platform video; Lead a commercial audit of platforms to shape a prioritised roadmap
Seniority
Senior, hands-on IC
