Senior Growth Marketer - Lifecycle
Core
Own commercial growth for Flare's employee benefits products (starting with private health insurance) by building and optimizing B2C campaigns, customer journeys, and product-led experiences to drive leads, engagement, and revenue.
Role type
Senior Growth Marketer (B2C)
Builds
B2C campaigns, CRM/lifecycle journeys, automated trigger-based campaigns, segmented audience experiences, and conversion-focused messaging.
Domain
Employee benefits / Private health insurance / B2C marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2C growth marketing, lifecycle marketing, retention marketing, engagement marketing, CRM marketing, campaign management, journey design, data analysis, A/B testing, segmentation, personalization, behavioral triggers, lead nurturing, commercial judgment, stakeholder communication
Preferred skills
AI tools usage, cross-functional collaboration
Technologies
CRM, lifecycle platforms, email marketing tools, in-app engagement tools, push notification systems, website analytics, marketing automation platforms
Responsibilities
Drive growth across employee benefits products by building and optimizing B2C campaigns; Shape the customer journey across channels using email, in-app, push, website, and product-led experiences; Turn performance data into action by reviewing weekly results to identify gaps and improve targeting, messaging, creative, offers, or journey design; Run smart experiments testing value propositions, incentives, landing pages, product copy, prompts, and feature ideas; Build and launch campaigns end to end including CRM, lifecycle, trigger-based, and automated journeys for segmented employee audiences; Create clear, conversion-focused messaging; Bring commercial judgment to growth decisions using engagement, conversion, retention, and revenue metrics; Share clear recommendations with stakeholders to help leadership and cross-functional teams understand performance and next steps.