Marketing Senior Specialist
Core
Develop marketing strategies that drive engagement and conversion by orchestrating initiatives across internal teams, partners, and stakeholders to solve business challenges.
Role type
Senior Marketing Specialist (Performance Marketing & Strategy)
Builds
End-to-end marketing initiatives, paid media campaigns, and communication assets across customer touchpoints.
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
Stakeholder management, performance marketing strategy, digital campaign analysis, brand consistency, budget management, cross-functional collaboration
Preferred skills
Experience in tech, financial, or e-commerce consumer-facing roles, advanced English proficiency
Technologies
Digital marketing platforms, analytics tools, in-app communication channels
Responsibilities
Coordinate end-to-end initiatives within the annual marketing plan; connect analytical insights with practical performance marketing strategies; propose tests and communication improvements; manage campaign budgets; integrate paid media with owned channels.
Seniority
Senior, hands-on IC