Performance Marketing Specialist
Core
Drive growth for two e-commerce brands through performance marketing, creative production, conversion optimization, and AI-powered marketing systems.
Role type
Performance Marketing Specialist (hands-on IC)
Builds
Paid social campaigns, landing pages, customer journeys, and AI marketing workflows
Domain
E-commerce / Digital Marketing
Deliverable
product features
Required skills
Meta Ads Manager, A/B testing, conversion rate optimization (CRO), video editing, AI tools and automations, low-code tools
Preferred skills
Shopify, Google Ads, TikTok Ads
Responsibilities
Manage and optimize Meta advertising campaigns; develop marketing strategies and paid social content; build and improve landing pages and customer journeys; plan and implement A/B tests; coordinate website updates; edit and repurpose creative assets; develop AI tools and marketing workflows
Seniority
Mid-level, hands-on IC