Senior Brand Manager
Core
Define and execute brand strategy, positioning, and messaging for Thumbtack's professional service provider audience to drive business growth.
Role type
Senior Brand Manager (B2B/Pro Audience)
Builds
Brand playbooks, content strategies, creative briefs, and brand health measurement programs for Thumbtack's pro audience.
Domain
Home services marketplace / B2B marketing
Deliverable
product features
Required skills
Brand strategy and positioning, messaging architecture, brand health measurement, creative brief writing, creative experimentation design, market research and data synthesis, cross-functional stakeholder management
Preferred skills
Experience marketing to SMBs, AI-driven content infrastructure development
Technologies
None explicitly stated
Responsibilities
Lead foundational workstreams for brand playbook rollout; identify high-leverage growth opportunities for the pro audience; own pro brand insights and audience deep dives; partner with channel owners to translate strategy into integrated content calendars; extend brand influence to product, service, and sales organizations; lead brand support for AI-driven content infrastructure; orchestrate brand strategy for tentpole moments like campaign and product launches.
Seniority
Senior, hands-on IC