Marketing Technology Specialist
Core
Shape and manage the technology ecosystem supporting marketing, advertising, and member experiences by integrating platforms, data, analytics, and audience capabilities.
Role type
Marketing Technology Specialist
Builds
MarTech and AdTech roadmaps, integrated data platforms, and audience activation strategies
Domain
Financial Services / Marketing Technology
Required skills
MarTech and AdTech platform management, Customer Data Platforms (CDP), Google Marketing Platform (GA4, DV360, Campaign Manager 360, SA360), data governance, privacy-safe tracking, vendor relationship management, analytics integration, emerging technology assessment
Preferred skills
AI and machine-learning applications in marketing, financial services industry experience, clean rooms, second-party data management
Technologies
Adobe Real-Time Customer Data Platform, Google Analytics 4, DV360, Campaign Manager 360, SA360, clean rooms
Responsibilities
Develop MarTech and AdTech roadmaps aligned with business goals; manage marketing technologies including CDPs, journey tools, and advertising platforms; assess emerging technologies and AI solutions; partner with business teams to deliver use cases for audience activation and personalization; create audiences using first-party and second-party data; manage publisher data access and privacy-safe measurement; integrate analytics and optimization tools; maintain relationships with technology vendors and publishers; secure approval for new platforms with Risk and Compliance teams; promote data governance and privacy compliance; perform risk management responsibilities
Seniority
Mid-level, hands-on IC