Performance Marketing Manager
Core
Execute and scale demand generation programs to drive pipeline and revenue for a cloud-native video security platform using AI and computer vision.
Role type
Senior IC performance marketing manager
Builds
Paid acquisition campaigns and automated marketing workflows
Domain
B2B SaaS / AI Security
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, GA4, Google Tag Manager, conversion tracking, attribution, CRM reporting, LLM/AI tool usage, copywriting, structured experimentation, project management
Preferred skills
Microsoft Ads, LinkedIn Ads, Meta Ads, YouTube Ads, experience managing freelancers/agencies, automation of repetitive tasks
Technologies
Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, YouTube, GA4, Google Tag Manager, Claude Cowork, Perplexity, Nooks, Clay, Instantly
Responsibilities
Plan, launch, and optimize paid campaigns across multiple channels; own campaign execution including keywords, audiences, bidding, budgets, copy, creative, and landing pages; connect performance across the full funnel from search query to revenue; analyze data to identify gaps and improve efficiency; write ad copy and develop creative briefs; run structured experiments on messaging, audiences, and strategies; build AI-powered workflows to automate marketing tasks; partner with technical teams to improve tracking and attribution.
Seniority
Mid-Senior, hands-on IC
