Director of Marketing – Xsolla Advertising & Rewards
Core
Strategic leadership and go-to-market ownership for Xsolla's Advertising & Rewards portfolio, including B2B advertising, B2C rewards, and zero-party data platforms.
Role type
Director of Marketing (Strategy & GTM)
Builds
Integrated go-to-market strategies, brand positioning, and sales enablement assets for game developers and brand advertisers.
Domain
Video game industry commerce, advertising, and rewards technology
Deliverable
product features
Required skills
Strategic storytelling, go-to-market strategy, brand positioning, cross-product narrative development, sales enablement, messaging frameworks, competitive analysis, content strategy, team leadership
Preferred skills
Experience with Web3/on-chain concepts, zero-party data, B2B and B2C marketing, agency sales growth
Technologies
Xsolla Ads, Xsolla Rewards, Xsolla Choice, Xsolla ID+, Xsolla Backpack
Responsibilities
Co-develop and operationalize integrated go-to-market strategies across the Advertising & Rewards portfolio; Translate strategic direction into positioning, messaging, and launch roadmaps; Build the narrative and marketing plan for Xsolla Ads' expansion into brand and agency sales; Own the cross-product narrative tying the portfolio into one coherent story; Translate positioning into sales assets including decks, one-pagers, and event narratives.
Seniority
Director, strategic leadership & hands-on execution
