产品运营(消费者洞察方向)-营销科学
Core
Define, operate, and promote the 'Ju Liang Yun Tu' product for consumer insights and marketing science, serving internal business units and external users.
Role type
Product Operations Manager (Consumer Insights & Marketing Science)
Builds
Product features for consumer audience analysis and marketing strategy
Domain
Digital Marketing / Consumer Technology
Deliverable
product features
Required skills
consumer operations, audience segmentation, product requirement definition, product promotion strategy, user research, data analysis, logical reasoning
Preferred skills
channel/agency experience, ISV experience, IP planning, marketing planning
Technologies
Ju Liang Yun Tu
Responsibilities
Analyze user needs and pain points to optimize product satisfaction and engagement; Design and execute internal and external training and promotion activities for the product; Prioritize and manage product requirement iterations to solve business problems.