Senior Media Analyst
Core
Place and optimize paid social campaigns, manage media plans, and generate client reporting to drive business results for brands.
Role type
Senior Media Analyst (Paid Social & Planning)
Builds
Paid social campaigns, media plans, and performance reports for client brands
Domain
Digital Advertising / Media Buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social media buying, campaign optimization, social listening analysis, media planning, client reporting, budget management, platform relationship management, direct buy campaign execution, billing reconciliation, media cost negotiation
Preferred skills
Excel (pivot tables, macros), training junior analysts, brand safety enforcement, legal coordination for partner IOs
Technologies
Facebook, Twitter, Snapchat, Google
Responsibilities
Place campaigns within paid social platforms and manage real-time optimization; Monitor and report on social listening data; Collaborate on campaign strategy and media planning; Manage platform relationships and direct buy campaigns; Generate client-facing reports and insights; Oversee team bandwidth and mentor analysts; Ensure brand safety and billing accuracy; Negotiate media costs with partners.
Seniority
Senior, hands-on IC with team leadership