Category Manager
Core
Lead end-to-end category strategy for Baking and Bakery to drive growth, profitability, and customer outcomes.
Role type
Category Manager (FMCG)
Builds
Category roadmaps, portfolio optimization plans, and commercial strategies for Baking and Bakery.
Domain
Food Manufacturing / FMCG / Baking & Bakery
Deliverable
product features
Required skills
Category strategy, portfolio optimization, SKU rationalization, shopper data analysis, pricing architecture, revenue growth management, stakeholder influence, cross-functional collaboration
Preferred skills
Experience in Grocery and Independent channels, RGM processes, integrated commercial planning
Technologies
Nielsen, Synergy, Quantium
Responsibilities
Develop category strategies and roadmaps; analyze shopper and market data; lead portfolio optimization and innovation prioritization; partner with Sales on range reviews and JBP; track category performance; support pricing and promotional effectiveness; build performance dashboards.
Seniority
Mid-Senior, hands-on IC