Manager, Performance & Digital Experience
Core
Lead digital acquisition, search strategy, conversion optimisation, and website experience to drive measurable business results for an aged care provider.
Role type
Manager, Performance & Digital Experience
Builds
Digital growth strategy, paid media campaigns, SEO visibility, and optimized customer journeys
Domain
Aged care / Healthtech
Required skills
Performance marketing strategy, Paid search management, SEO strategy, Conversion rate optimisation (CRO), Digital analytics, Team leadership, Agency management, Budget allocation, Funnel analysis, Commercial acumen
Preferred skills
Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI-led search strategies
Technologies
Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Search Console, SEMrush, Ahrefs, Screaming Frog, Optimizely, VWO, AB Tasty, Google Tag Manager (GTM), CRM, BI tools
Responsibilities
Develop and lead performance marketing and search strategy across paid search, social, display, SEO, and emerging AI-led search; Own media planning, budget allocation, and performance targets; Oversee campaign performance and identify efficiency opportunities; Lead SEO agency relationships; Own CRO and website optimisation roadmap; Analyse funnel performance and customer behaviour; Manage agency partners and cross-functional teams; Translate performance data into investment decisions.
Seniority
Manager, strategic leadership