BMI Analyst
Core
Manage end-to-end Brand Marketing Investment (BMI) performance, including planning, consolidation, and variance analysis to optimize marketing spend.
Role type
BMI Analyst (Finance Excellence Team)
Builds
Brand-level financial insights and optimized marketing budgets
Domain
Financial Services / Marketing Finance (FMCG)
Deliverable
dashboards & analysis
Required skills
FP&A, Zero-based Budgeting (ZBB), P&L analysis, Actual vs Forecast analysis, Category driver investigation, Partner management, Risk & opportunity identification, Advanced Excel, SAP, SAP Business Warehouse
Preferred skills
FMCG business experience, Management Accounting, Cost optimization, Proactive problem solving, Forecast alignment
Technologies
Excel, SAP, SAP Business Warehouse
Responsibilities
Perform Annual BMI planning and consolidation; Conduct Actual vs Forecast variance analysis; Investigate category drivers to explain BMI performance variances; Partner with Business Unit partners to identify cost savings; Support Category management with forecast insights; Optimize marketing spending through ROMI analysis.
Seniority
Mid-level, hands-on analyst