Paid Social Senior Specialist (Mobile / App)
Core
Build, launch, and optimize Paid Social campaigns across Meta, TikTok, Pinterest, Snapchat, and Reddit to drive customer acquisition, revenue, and LTV growth while maintaining efficiency.
Role type
Senior Paid Social Specialist (Mobile/App)
Builds
Paid Social campaigns and optimizations for client growth
Domain
Digital Marketing / Paid Social
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid Social campaign management, Meta Ads, TikTok Ads, Pinterest Performance+, Snapchat Ads, Reddit Ads, GA4, data analysis, A/B testing, creative optimization, audience targeting, Excel/Sheets
Preferred skills
LinkedIn Ads, X (Twitter) Ads, advanced forecasting, AI tool adoption
Technologies
Meta Advantage+, TikTok Smart Performance, Pinterest Performance+, GA4, Bliss Point
Responsibilities
Manage day-to-day campaign execution and optimization; execute platform feature pilots and monitor outcomes; maintain data quality (pixels, CAPI, UTMs); translate performance data into actionable insights for clients; document learnings and playbooks for team reuse.
Seniority
Senior, hands-on IC