Head of Marketing, APAC Mobility
Core
Strategic marketing leader owning the marketing agenda for the Mobility business across Australia and Asia Pacific to drive commercial growth, customer acquisition, retention, and brand value.
Role type
Senior leadership marketing head (B2B Mobility/Fintech)
Builds
Integrated go-to-market strategies, customer lifecycle programs, brand narratives, and AI-enabled marketing operations for the Mobility business.
Domain
B2B Technology, Fintech, Payments, Mobility, Financial Services
Deliverable
product features | dashboards & analysis | client delivery
Required skills
B2B marketing leadership, commercial growth strategy, customer lifecycle management, go-to-market strategy, brand management, marketing transformation, team leadership, stakeholder management, data-driven decision-making, martech proficiency, AI tool fluency
Preferred skills
Experience in complex matrixed global organizations, executive presence, customer-first mindset
Technologies
CRM, analytics platforms, AI tools (ChatGPT, Gemini, Perplexity, Claude)
Responsibilities
Own and evolve end-to-end marketing strategy for APAC Mobility; Lead integrated marketing across the full customer lifecycle; Partner with Product and Commercial to build go-to-market strategies; Champion customer and market insight to shape business decisions; Own strategic brand narrative and thought leadership; Lift marketing maturity with sharper processes and measurement frameworks; Lead the evolution of AI-enabled ways of working; Coach and grow a high-performing marketing team; Build trusted relationships across a global matrix organization; Drive a data-first culture measuring commercial impact.
Seniority
Senior, hands-on IC with leadership responsibilities
