Senior Product Manager - Go-To-Market B2C
Core
Execute go-to-market initiatives for residential energy products, focusing on high-volume customer acquisition and commercial growth.
Role type
Senior Product Manager – Go-To-Market (B2C)
Builds
Mass-market energy product offers and commercial campaigns for the residential segment.
Domain
Energy / Utilities
Deliverable
product features
Required skills
Go-to-market strategy, digital marketing, performance channel management, marketing funnel design, consumer behavior analysis, KPI interpretation (CAC, conversion, ROI), CRM management, cross-functional coordination, project management, sales enablement, data-driven decision making.
Preferred skills
Energy or utilities industry experience, subscription-based business experience.
Technologies
Meta, Google, CRM tools, MS Office (PowerPoint, Excel)
Responsibilities
Develop and execute go-to-market plans for mass-market products; support value proposition design including pricing and promotional mechanics; translate business objectives into marketing and sales activation plans; coordinate end-to-end product launches and campaigns; monitor and analyze campaign performance to optimize funnel efficiency; support sales channels with training materials and scripts; prepare performance reports and insights.
Seniority
Senior, hands-on IC