TV, Video, Audio & Display Specialist
Core
Execute and optimize media campaigns across TV, audio, and display channels to drive customer acquisition and revenue growth while ensuring brand safety and efficiency.
Role type
Media execution specialist (TV, Video, Audio, Display)
Builds
Media buying plans, campaign line items, trafficking orders, and performance reports for client accounts.
Domain
Digital Marketing / Media Buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media buying execution, DSP platform operations, trafficking and tagging, pacing management, data analysis (Excel/Sheets), A/B testing, brand safety verification, campaign QA, stakeholder communication
Preferred skills
SQL, Dynamic Creative Optimization (DCO), Marketing Mix Modeling (MMM), identity/data clean rooms, attention metrics
Technologies
DSPs, ad servers, planning tools, Excel, Google Sheets
Responsibilities
Support execution and setup of media buying plans across TV, audio, and display; Prepare accurate reporting inputs and updates; Monitor daily/weekly campaign performance and flag anomalies; Execute approved campaign modifications; Set up and QA line items, orders, tags, and pixels; Propose and test data-backed optimizations
Seniority
Mid-level, hands-on IC