Senior Associate / Associate Manager, Asia Marketing
Core
Data-informed marketing professional bridging community engagement and performance marketing for AAA gaming titles in Japan.
Role type
Senior Associate / Associate Manager, Asia Marketing
Builds
Integrated paid media campaigns, social media strategies, and performance reports for 2K's gaming portfolio in Japan.
Domain
Gaming / Entertainment
Deliverable
product features
Required skills
Paid media strategy, social media management, data analysis, campaign execution, agency management, Japanese gaming landscape knowledge
Preferred skills
Agency-side gaming client experience, influencer activation, PR initiatives
Technologies
Paid Social, YouTube, Search
Responsibilities
Lead integrated planning and execution of paid media campaigns to maximize reach and user acquisition; Manage and support 2K Japan's overall social media strategy; Consolidate and analyze data from organic and paid channels to evaluate growth; Generate performance reports for stakeholders; Support execution of integrated campaigns including PR and local events.
Seniority
Mid-Senior, hands-on IC
