AU CRM & Channel Performance Analyst
Core
Turn CRM data into insights to measure campaign and channel performance across email, SMS, direct mail, in-store calls, and call-centre outreach for three hearing care brands.
Role type
CRM & Channel Performance Analyst
Builds
End-to-end funnel reporting and performance dashboards for marketing campaigns
Domain
Hearing care / Consumer electronics
Deliverable
dashboards & analysis
Required skills
SQL, Excel, campaign performance analytics, funnel analysis, data visualization, database intelligence
Preferred skills
Cross-brand reporting, ad-hoc data extraction, reporting tool improvement
Responsibilities
Measure campaign and channel performance across email, SMS, direct mail, and call-centre outreach; Analyze calling activity and outcomes to identify performance gaps; Track campaign performance across the customer journey; Translate campaign results into recommendations for future activity; Maintain and improve reporting tools for usability and accuracy