Marketing Analyst
Core
Marketing Analyst driving efficient and sustainable customer acquisition by analyzing performance, identifying growth opportunities, and supporting data-driven decision-making across platforms.
Role type
Marketing Analyst (User Acquisition & Performance) (via careerplan.io/jobs/3A-008-AD-F6C-marketing-analyst-at-helfy)
Builds
Dashboards, reports, KPIs, and acquisition funnel analyses
Domain
Digital healthcare / Telehealth marketplace
Deliverable
dashboards & analysis
Required skills
SQL, advertising platforms, attribution tools, Tableau, Mixpanel, GA4, acquisition funnel analysis, campaign performance analysis, traffic quality analysis, conversion metrics analysis, forecasting
Preferred skills
Ecommerce experience, health tech experience, telemedicine experience
Technologies
SQL, Tableau, Mixpanel, GA4
Responsibilities
Analyze marketing and user acquisition performance across channels, campaigns, markets, audiences, and treatment categories; Build and maintain dashboards, reports, and KPIs to support acquisition and marketing decisions; Partner with User Acquisition and Performance Marketing teams to evaluate campaign performance and identify optimization opportunities; Analyze the acquisition journey from advertising exposure to first completed purchase; Identify trends, bottlenecks, and growth opportunities across campaigns, landing pages, and conversion funnels; Analyze traffic quality and explain changes in acquisition volume, cost, and conversion; Evaluate the performance of channels, providers, campaigns, audiences, keywords, and creatives; Support the design, monitoring, and analysis of acquisition tests and experiments; Translate complex data into clear recommendations for cross-functional stakeholders; Work with large datasets from multiple sources to ensure data accuracy and consistency; Support strategic decision making through data analysis, forecasting, and performance monitoring
