Marketing Data Analyst
Core
Analyze paid and organic marketing channel performance, forecast efficiency, and allocate marketing spend to scale patient acquisition while balancing clinical capacity.
Role type
Marketing Data Analyst
Builds
Dashboards for acquisition performance and conversion funnels
Domain
Mental healthcare / Medical tech
Deliverable
dashboards & analysis
Required skills
SQL, Python, ETL processes, web analytics tools (Amplitude, PostHog, Mixpanel, GA4), BI tools, statistics and probability, A/B testing
Preferred skills
Airflow, dbt, Google Tag Manager, web technologies
Responsibilities
Analyze performance of paid and organic marketing channels and campaigns; Forecast efficiency and plan paid marketing spend allocation; Build and maintain dashboards to monitor acquisition and conversion funnels; Monitor marketing attribution and resolve measurement gaps; Plan, launch, monitor, and analyze A/B experiments
