Lead - Paid Performance Marketing (Digital Marketing)
Core
Lead a team of Paid Performance Marketing Specialists to deliver demand generation and grow client GMV/revenue across e-commerce and social media platforms.
Role type
Lead - Paid Performance Marketing (Digital Marketing)
Builds
Client demand generation campaigns and revenue growth initiatives
Domain
E-commerce / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital Marketing strategy, Google Marketing Platform, campaign planning, performance monitoring, campaign optimization, data analysis, team management, project management, MS Office suite, cross-platform campaign setup (Google Ads, Facebook, Shopee, Lazada)
Preferred skills
Google Marketing Platform expertise, advanced analytical skills
Technologies
Google Ads, Facebook Ads, Shopee, Lazada, Google Marketing Platform, MS Excel, MS PowerPoint
Responsibilities
Manage end-to-end campaign lifecycle (research, planning, production, optimization, reporting), drive initiatives to achieve client business objectives, conduct quarterly vendor/partner reviews, standardize team processes, analyze and optimize campaign portfolios, manage and lead a marketing team including task allocation and coaching
Seniority
Mid-Senior, hands-on IC with team leadership
