Marketing Director (Australia)
Core
Drive marketing strategies and manage a team of Marketing Specialists to support the expansion of a medical practice brokerage firm into new market segments.
Role type
Senior Marketing Director (Team Lead)
Builds
Marketing strategies, brand positioning, customer acquisition funnels, and operational frameworks for new market entry.
Domain
Medical practice brokerage / B2B services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, team leadership, market research, competitor analysis, go-to-market strategy, budget management, CRM management, webinar coordination, SEO, paid advertising, content strategy, copywriting, graphic design oversight, data analytics
Preferred skills
Experience scaling businesses from startup to 50+ employees, proficiency in GoHighLevel, experience in veterinary/dental/optometry sectors
Technologies
GoHighLevel, Google Suite, SEO tools, CRM platforms, webinar software, social media management tools
Responsibilities
Execute strategic directives for Veterinary and Dental marketing; manage recruitment, training, and performance of Marketing Specialists; oversee marketing planning and budgeting; coordinate vendor-hosted and internal webinars; manage CRM funnels and integrations; develop and optimize website and landing pages; create marketing materials, blog posts, and social media content; manage paid ads and email campaigns; conduct market research and competitor analysis.
Seniority
Senior, hands-on IC with team management