Conversion Optimisation Manager
Core
Lead CRO, experimentation, and personalisation strategy to remove friction and create high-impact digital experiences for customers across a portfolio of footwear and lifestyle brands.
Role type
Senior IC Conversion Optimisation Manager
Builds
Ecommerce and campaign landing experiences with always-on personalisation
Domain
Retail / Ecommerce / Digital Marketing
Deliverable
production ML models | product features
Required skills
CRO strategy, experimentation roadmap management, A/B and multivariate testing, audience segmentation, statistical significance analysis, GA4, FullStory, Bloomreach, HTML/CSS/JS, stakeholder collaboration
Preferred skills
CDP experience, server-side testing, digital marketing certifications, Agile methodology
Technologies
GA4, FullStory, Bloomreach, CDPs
Responsibilities
Own the CRO roadmap and prioritised testing backlog; identify friction points using behavioural insights; design and launch A/B, multivariate, and holdout tests; scale successful tests into personalisation; facilitate ideation workshops; build experimentation frameworks; report on test outcomes and insights.
Seniority
Senior, hands-on IC