Head of Integrated Brand Experience (IBE)
Core
Visionary leader for the South Pacific Integrated Brand Experience (IBE) ecosystem, defining the strategic roadmap for full-funnel content and media excellence across the Colgate Palmolive portfolio.
Role type
Senior leadership marketing executive (Head of Integrated Brand Experience)
Builds
Future-fit brand communication and media strategy for Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition brands.
Domain
Consumer Goods / FMCG / Marketing & Media Strategy
Deliverable
product features
Required skills
Integrated marketing communications (IMC) strategy, agency management, digital marketing strategy, social commerce, performance marketing, budget negotiation, cross-functional leadership, team scaling, market intelligence analysis
Preferred skills
Experience in matrixed corporate structures, influencer program management, search optimization (SEO/AEO), capability building
Technologies
Meta, TikTok, OOH, TV, OLV, PR platforms
Responsibilities
Direct integrated campaigns across TV, OLV, OOH, Meta, TikTok, PR, and Shopper touchpoints; Manage creative, media, and influencer agencies on briefs, talent alignment, budgets, and asset delivery; Lead the scaling and structure of the IBE team; Draft and negotiate head-hour and production scopes of work; Manage advertising budget and control agency fees and production costs.
Seniority
Senior, hands-on IC with team leadership