Vice President, Marketing
Core
Senior marketing executive owning the entire marketing strategy (brand, digital, demand, product, field) to drive pipeline, bookings, and revenue growth for a PropTech platform serving rental housing owners and operators.
Role type
VP of Marketing (Strategic Leader & Hands-on Builder)
Builds
End-to-end marketing engine, brand narrative, digital presence, and go-to-market strategies for a hardware-enabled SaaS platform.
Domain
PropTech / Smart Rental Housing / B2B SaaS
Required skills
B2B marketing strategy, brand management, demand generation, ABM, product marketing, team leadership, budget management, executive communication, Salesforce/RevOps, AI marketing integration
Preferred skills
PropTech, SaaS, IoT, multifamily rental operations
Technologies
Salesforce, Marketing Cloud Account Engagement (Pardot), SFMC, ZoomInfo, Gong
Responsibilities
Define brand strategy and narrative; lead digital experience and web initiatives; build full-funnel demand generation and performance marketing; drive product marketing and go-to-market; oversee field and event marketing; manage marketing operations, analytics, and AI initiatives; lead the marketing team and budget.
Seniority
VP, Strategic Leader