Director, Audience Solutions and Activation
Core
Deliver custom audience solutions to CPG clients by translating RFPs into data-driven segments using AI tools and data analytics.
Role type
Senior IC Director, Audience Solutions and Activation
Builds
Custom audience segments and client-facing recommendations for CPG brands
Domain
Ad tech, retail media, consumer data analytics
Deliverable
production ML models
Required skills
Audience segmentation, AI tool usage, SQL (Snowflake/BigQuery/Databricks), Data dictionary management, Client presentation, Trend analysis, AI workflow optimization
Preferred skills
CPG purchase-data background, Campaign measurement, Attribution modeling
Technologies
LiveRamp, DSPs, Marketplaces, Snowflake, BigQuery, Databricks
Responsibilities
Translate RFPs into custom audience solutions, Maintain and evolve audience taxonomy, Present client recommendations and join pitches, Monitor audience performance and spot trends, Partner with engineering to improve AI audience-building tools
Seniority
Director, hands-on IC
