Sr. Product Marketing Manager
Core
Senior Product Marketing Manager owning end-to-end positioning, commercialization, and enablement for specific product areas in the auto repair software platform.
Role type
Senior IC Product Marketing Manager
Builds
Tekmetric, a cloud-based shop management platform for auto repair shops
Domain
B2B SaaS / Automotive Repair
Required skills
B2B SaaS product marketing, market and customer research, competitive analysis, positioning and messaging strategy, go-to-market execution, cross-functional coordination, pricing and packaging insights, written communication, data-driven decision making
Preferred skills
Ambiguity tolerance, commercial mindset, stakeholder management
Technologies
None stated
Responsibilities
Conduct market and customer research to inform strategy; develop and maintain positioning and messaging frameworks; execute go-to-market plans and launch coordination; create sales enablement materials; measure business outcomes like win rates and adoption
Seniority
Senior, hands-on IC