Growth Marketing Lead, Performance (Contract)
Core
Contract growth marketer to run paid acquisition and a structured testing program for Pacaso's second-home co-ownership platform.
Role type
Contract growth marketer (performance)
Builds
Paid media campaigns and testing infrastructure for high-value real estate leads
Domain
Real Estate / Proptech
Required skills
Google Ads (Search, PMax, Demand Gen, Display), Meta (Advantage+, CAPI), LinkedIn, Reddit, Microsoft Ads, A/B and multivariate testing, offline conversion tracking, creative testing, budget management, incrementality analysis
Preferred skills
Connected TV, programmatic/native advertising, TikTok, AI search ads
Technologies
Google Ads, Meta, LinkedIn, Reddit, Microsoft Ads, CTV, Programmatic, TikTok, AI assistants
Responsibilities
Build, launch, and optimize paid campaigns across required platforms; execute A/B and multivariate tests; manage budgets to hit cost per qualified lead and tour targets; implement offline conversions for down-funnel optimization; lead creative testing and briefs; test new channels; recommend budget shifts based on incrementality; report weekly results.
Seniority
Mid-level, hands-on IC