Senior Account Manager, SEM
Core
Drive KPI improvements and develop paid search strategies for B2B lead generation and ecommerce clients.
Role type
Senior Account Manager, Paid Search (SEM)
Builds
Google and Bing search campaigns, Performance Max campaigns, and shopping experiences
Domain
Digital Marketing / Paid Search
Deliverable
client delivery
Required skills
Paid search strategy development, Google Ads management, Bing Ads management, Performance Max, keyword testing, ad copy optimization, landing page optimization, data analysis, Excel/Google Sheets, client relationship management, quarterly business reviews, team delegation
Preferred skills
Product feed management, shopping experience management
Technologies
Google Ads, Bing Ads, Performance Max, Excel, Google Sheets
Responsibilities
Build and optimize Google and Bing search campaigns, define and monitor client KPIs, develop short and long-term paid search strategies, test keywords and ad copy, communicate performance results to clients, create client presentations and QBRs, delegate work to junior team members
Seniority
Senior, hands-on IC