Strategy Director
Core
Lead digital strategy across websites, platforms, campaigns, and customer journeys for a global sports brand, translating business needs into clear strategies that guide creative, experience, and technology decisions.
Role type
Senior IC digital strategy director
Builds
Digital strategies, roadmaps, frameworks, and recommendations for a global athletic brand
Domain
Digital strategy, sports marketing, consumer behavior
Deliverable
product features
Required skills
digital strategy, strategic frameworks, audience insights, workshop facilitation, stakeholder management, digital roadmaps, client advisory, multidisciplinary team leadership, sports culture understanding, emerging technologies
Preferred skills
cultural curiosity, storytelling, mentoring, data analysis
Technologies
AI, digital platforms, emerging technologies
Responsibilities
Lead digital strategy across websites, platforms, products, campaigns, and content ecosystems; Translate business objectives and customer needs into clear digital strategies; Develop strategic frameworks, experience principles, and roadmaps; Lead strategic discovery, research, and workshops; Analyze customer behaviors and market trends; Partner with UX, design, technology, and data teams; Build trusted relationships with senior client stakeholders; Mentor and develop strategists.
Seniority
Senior, hands-on IC
