Principal Product Marketing Manager
Core
Own market validation, positioning, messaging, and Go-to-Market execution for assigned product areas in the automotive repair software platform.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Shop management platform, payments, and marketing add-on products for auto repair shops
Domain
Automotive repair industry / B2B SaaS
Required skills
B2B SaaS product marketing, market research, positioning and messaging, Go-to-Market execution, cross-functional coordination, pricing and packaging, written communication
Preferred skills
Ambiguity tolerance, commercial mindset, data-driven decision making
Technologies
None stated
Responsibilities
Conduct market and customer research to inform strategy; Develop competitive insights and positioning frameworks; Execute integrated Go-to-Market plans; Create sales enablement content; Measure business outcomes like win rates and adoption
Seniority
Senior, hands-on IC