VP of Growth Marketing
Core
Lead the centralized growth engine for EMARKETER's digital audience reach, subscriber acquisition, and funnel conversion performance across performance marketing, audience acquisition, and marketing operations.
Role type
VP of Growth Marketing (Executive)
Builds
Digital audience reach, subscriber acquisition, and funnel conversion performance for a B2B research/media organization.
Domain
Digital Media / B2B Research / Marketing Technology
Required skills
Multi-channel performance marketing, paid media, social acquisition, audience funnel conversion, MarTech stack management, CRM/MAP integrations, database management, attribution modeling, team leadership, cross-functional collaboration, budget management, ROI analytics
Preferred skills
SEO/AEO strategy, ABM program scaling, CDP experience, enterprise sales pipeline support
Technologies
Salesforce, Salesforce Marketing Cloud, Google Analytics, Sigma, Amplitude, CDPs
Responsibilities
Lead overarching growth strategy for digital audience reach and subscriber acquisition; Build and scale demand generation and ABM programs in partnership with sales; Take ownership of marketing-sourced pipeline and revenue contribution; Lead marketing operations team for CRM workflows and campaign reporting; Manage and mentor functional directors and their teams; Partner with media leadership to turn insights into monetizable opportunities; Collaborate with CRO on top-of-funnel subscription growth; Own growth marketing budget and optimize CAC/LTV
Seniority
VP, Executive Leadership
