Senior Director, Market & Competitive Intelligence
Core
Build a world-class market and competitive intelligence function to provide executive leadership and go-to-market teams with unified insights on customers, markets, competitors, and growth opportunities to shape strategy, pricing, and sales execution.
Role type
Senior Director, Market & Competitive Intelligence
Builds
Executive intelligence reviews, competitive battlecards, customer segmentation frameworks, and predictive analytics models
Domain
B2B SaaS (IT management, cybersecurity, MSP)
Deliverable
production ML models
Required skills
Competitive intelligence, market intelligence, Voice of Customer, customer segmentation, win/loss analysis, strategic synthesis, cross-functional leadership, executive communication, team building
Preferred skills
Private equity-backed software experience, MSP ecosystem knowledge, CI platform expertise, AI/ML analytics, subscription business experience
Technologies
Klue, Crayon, Gartner, Forrester, Canalys
Responsibilities
Build and own the competitive intelligence program; lead market intelligence and TAM analysis; design customer segmentation frameworks; own marketing effectiveness measurement; partner with Data Science on AI models; serve as trusted advisor to executives; embed insights into sales training; hire and lead the intelligence team
Seniority
Senior Director, strategy & mentorship