Associate Director, Paid Social
Core
Lead paid social strategy and performance for top-tier advertisers across Meta, LinkedIn, TikTok, and Pinterest, driving revenue growth and client retention.
Role type
Senior individual contributor (Associate Director) with team management responsibilities
Builds
Client account strategies, creative messaging, and revenue growth for performance ecommerce, retail, and B2B lead generation clients
Domain
Digital marketing agency, paid social advertising, client performance
Deliverable
client delivery
Required skills
Paid social strategy, account management, team leadership, data analysis, creative strategy coordination, C-suite communication, forecasting and planning
Preferred skills
Management of $100k+ monthly ad spend budgets, experience with paid search/display/remarketing, CRM optimization (Salesforce)
Technologies
Meta Business Manager, Google Analytics, Excel, Google Sheets, Salesforce, LinkedIn, TikTok, Pinterest, Snapchat
Responsibilities
Direct strategy and optimize paid social platforms for top clients; guide account strategy, forecasting, and planning; drive creative strategy and coordinate with creative teams; generate revenue growth from client renewals; participate in onboardings, QBRs, and renewal calls; serve as senior sponsor contact for client accounts; manage and train a team of Account Managers; focus on personnel development through feedback and reviews; motivate team to hit growth and retention targets
Seniority
Senior, hands-on IC with people management