Senior Performance Marketing Manager
Core
Own the strategy, execution, and optimization of paid media portfolio to drive ticketing and eCommerce revenue.
Role type
Senior Performance Marketing Manager
Builds
Ticketing (season tickets, single games) and eCommerce merchandise sales
Domain
Sports & Entertainment / Live Events
Required skills
Paid Social (Meta, TikTok, LinkedIn, Snap), Search/SEM, Display, Out-of-Home (OOH) media management, Budget allocation, ROAS optimization, A/B testing, Creative direction, Data analysis
Preferred skills
Sports/entertainment industry experience, Agency management, Vendor negotiation
Technologies
Google Analytics 4, Google Tag Manager, Meta Business Manager, HubSpot, Looker Studio, Asana
Responsibilities
Lead day-to-day communication and strategic direction for primary media agency; Manage and optimize digital media streams including LinkedIn and emerging channels; Directly manage relationships and contract negotiations for Out-of-Home (OOH) campaigns; Oversee execution and performance tracking of contractual media partnerships; Steer end-to-end strategy for all paid channels to drive revenue; Manage performance marketing calendars and production pipelines; Design and execute continuous conversion rate optimization (CRO) and A/B testing; Deliver weekly, monthly, and seasonal reporting translating data into actionable insights.
Seniority
Senior, hands-on IC