Senior Demand Generation & Campaign Strategy Manager
Core
Own multi-channel demand generation programs and full-funnel campaign strategy to drive awareness, pipeline, and revenue for commercially deployed humanoids.
Role type
Senior Demand Generation & Campaign Strategy Manager
Builds
Integrated multi-channel campaigns (web, social, email, search, paid media) and account-based marketing programs
Domain
Robotics / Industrial Automation / B2B SaaS
Required skills
Multi-channel campaign management, Paid media & performance marketing, Marketing automation & CRM platforms, Account-based marketing (ABM), A/B testing & analytics, SEO/AEO/GEO knowledge, Sales collaboration
Preferred skills
Master's degree, Experience with 6sense/Demandbase, Familiarity with AI-driven search tools (ChatGPT, Perplexity)
Technologies
HubSpot, Salesforce, 6sense, Demandbase, Google Search Console, GA4, SEMrush, Ahrefs
Responsibilities
Plan and execute integrated multi-channel demand generation programs, Launch and manage paid media across social, search, display, and programmatic channels, Build account-based programs using buying signals, Manage the campaign calendar aligned to revenue targets, Deliver KPIs including pipeline generation and MQL-to-SQL conversion rates, Optimize channel and funnel performance through A/B testing
Seniority
Senior, hands-on IC
