Paid Media, Senior Manager
Core
Own paid media performance from strategy through pipeline for a B2B SaaS intranet platform, driving qualified pipeline and revenue across Enterprise, Commercial, and SMB segments.
Role type
Senior Manager, Paid Media
Builds
Paid search, LinkedIn, and display advertising programs
Domain
B2B SaaS / Digital Marketing
Required skills
Paid search management (Google Ads, Bing Ads, LinkedIn), Multi-channel strategy (search, social, display, ABM), ROI-focused mindset, Budget & financial acumen, Tools expertise (Google Analytics, GTM, Salesforce), Analytical skills (Excel, financial modeling)
Preferred skills
Marketo, MBA
Technologies
Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, Salesforce, Marketo
Responsibilities
Own audience and keyword strategy, budgets, bidding, creative, and landing page performance; Continuously improve conversion and efficiency across the paid journey; Build a disciplined experimentation program; Connect marketing investment to business outcomes via reporting; Partner across Marketing and Sales to align paid programs with pipeline goals; Stay ahead of a changing paid media landscape by introducing new ideas and AI/automation approaches
Seniority
Senior, hands-on IC
