CareerPlan

Field Marketing Associate

Bangalore OfficeFull-time2026-10-21 → 2026-11-10

Core

Drive regional go-to-market execution through high-impact field programs, strategic account engagement, and community-led initiatives to accelerate pipeline for priority accounts in North America and LATAM.

Role type

Field Marketing Associate (B2B Cybersecurity SaaS)

Builds

Regional field marketing programs, executive-level experiences (CISO dinners, roundtables), and security communities

Domain

Cybersecurity, B2B SaaS, North America and LATAM markets

Required skills

Field marketing execution, Account-Based Marketing (ABM), executive event planning, pipeline acceleration, stakeholder engagement with CISOs, ROI tracking, cross-functional collaboration

Preferred skills

Cybersecurity domain expertise, experience in US and LATAM buying behaviors, data-driven mindset

Technologies

Salesforce, AI/ML (contextual for product knowledge)

Responsibilities

Plan and execute region-specific field marketing programs aligned with revenue targets; Design high-impact, non-generic experiences such as CISO dinners and closed-door executive roundtables; Execute ABM-driven field plays for top strategic accounts; Build long-term regional security communities; Track and optimize performance based on pipeline influenced and deals accelerated

Seniority

Mid-level (4–5 years experience)