Field Marketing Associate
Core
Drive regional go-to-market execution through high-impact field programs, strategic account engagement, and community-led initiatives to accelerate pipeline for priority accounts in North America and LATAM.
Role type
Field Marketing Associate (B2B Cybersecurity SaaS)
Builds
Regional field marketing programs, executive-level experiences (CISO dinners, roundtables), and security communities
Domain
Cybersecurity, B2B SaaS, North America and LATAM markets
Required skills
Field marketing execution, Account-Based Marketing (ABM), executive event planning, pipeline acceleration, stakeholder engagement with CISOs, ROI tracking, cross-functional collaboration
Preferred skills
Cybersecurity domain expertise, experience in US and LATAM buying behaviors, data-driven mindset
Technologies
Salesforce, AI/ML (contextual for product knowledge)
Responsibilities
Plan and execute region-specific field marketing programs aligned with revenue targets; Design high-impact, non-generic experiences such as CISO dinners and closed-door executive roundtables; Execute ABM-driven field plays for top strategic accounts; Build long-term regional security communities; Track and optimize performance based on pipeline influenced and deals accelerated
Seniority
Mid-level (4–5 years experience)