Group Director, SEM
Core
Lead the paid search department, driving growth, strategic oversight, and performance for large accounts while serving as a subject matter expert across search channels.
Role type
Senior IC Group Director, Search (SEM)
Builds
Paid search strategies, media plans, and client growth roadmaps for D2C, Retail, B2B, and B2C clients.
Domain
Digital Marketing / Performance Marketing
Required skills
Paid Search strategy, team leadership, client relationship management, revenue generation, media planning, cross-functional collaboration, process operationalization, presentation skills, Excel/Google Sheets, bid management platforms.
Preferred skills
YouTube, Performance Max, Demand Gen, Value-Based Bidding, Offline Conversion Data, CRM integrations, D2C/Retail/B2B vertical experience, bid management platforms (SA360, Skai, Marin).
Technologies
Google Ads, SA360, Skai, Marin, Microsoft, OpenAI
Responsibilities
Lead SEM channel specialists and Account Leads; manage client partnerships and negotiations; present performance and tactical priorities to clients; drive search strategy and innovation; partner on media plans and forecasting; manage team morale and culture; contribute to training and case studies; collaborate with vendor partners on alpha/beta opportunities.
Seniority
Senior, hands-on IC with management responsibilities