Product Marketing Manager - MBA, Starting Summer 2027
Core
Own the story and go-to-market strategy for Heartflow's AI-driven non-invasive cardiac test (Heartflow FFRCT Analysis) to help clinicians identify stenoses and assess coronary blood flow.
Role type
Product Marketing Manager (MBA graduate)
Builds
Integrated heart care solutions for the CCTA pathway
Domain
Medical technology / Cardiology / AI diagnostics
Deliverable
product features
Required skills
Go-to-market strategy, positioning and messaging, launch planning, adoption strategy, sales enablement, clinical evidence translation, market insight, cross-functional alignment
Preferred skills
Medical device/life sciences experience, cardiology or medical imaging familiarity, startup/high-growth environment experience, sales organization experience
Technologies
Heartflow FFRCT Analysis, RoadMap Analysis, Plaque Analysis
Responsibilities
Develop differentiated positioning and key messages for cardiologists and hospital administrators; lead launch planning and execution for new products and features; identify barriers to adoption and build plans to remove them; design integrated omnichannel campaigns; build sales tools including presentations, solution briefs, and training content; translate complex clinical evidence into commercial messaging; align Marketing, Sales, Product, and Clinical teams on a consistent market narrative.
Seniority
Mid-Senior, hands-on IC
