Product Marketing Manager
Core
Develop a customer-centric narrative for Tines' platform capabilities, focusing on IT and security teams to position technical capabilities for product launches and go-to-market strategies.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Product launches, positioning narratives, battlecards, and enablement resources for Tines' workflow automation platform.
Domain
B2B SaaS / Workflow Automation / IT Security
Deliverable
product features
Required skills
Product marketing, market research, competitive intelligence, positioning and messaging, product launches, sales enablement, content creation, cross-functional collaboration
Preferred skills
Experience with AI tools, technical product understanding, strategic thinking
Technologies
Tines platform, AI tools, marketing automation platforms
Responsibilities
Conduct customer interviews and win/loss research; create differentiation resources and battlecards; lead product launches from audience identification to measurement; build sales enablement materials; create blogs, decks, and webinars; partner with engineering and solution engineering teams.
Seniority
Senior, hands-on IC
