Senior Product Marketing Manager
Core
Own positioning, messaging, and go-to-market for workflow-oriented capabilities of the Heartflow AI-driven cardiac analysis platform.
Role type
Senior Product Marketing Manager
Builds
Workflow-oriented capabilities of the Heartflow platform (ordering, reporting, care coordination, referrals)
Domain
Healthcare / Medical Technology / Cardiovascular diagnostics
Deliverable
product features
Required skills
Positioning and messaging strategy, Go-to-market planning and execution, Sales enablement content creation, Cross-functional collaboration, Market and competitive analysis, Technical workflow translation
Preferred skills
Healthcare, medical device, or diagnostic industry background
Technologies
AI-driven cardiac analysis platforms, CCTA pathway tools
Responsibilities
Develop differentiated messaging for clinical and administrative workflows; Lead GTM planning for new workflow features; Build sales tools including demo scripts and ROI materials; Train sales and clinical teams on workflow positioning; Monitor market trends for clinical workflow tools
Seniority
Senior, hands-on IC
