Senior Manager, Integrated Marketing & Demand Generation
Core
Define and execute integrated demand generation strategies to translate business objectives and market insights into measurable pipeline, revenue, and growth outcomes for a global performance consulting firm.
Role type
Senior Manager, Integrated Marketing & Demand Generation
Builds
Integrated demand generation capability and marketing engine
Domain
B2B Consulting / Performance Marketing
Required skills
Integrated demand generation strategy, B2B full-funnel marketing, Sales alignment, Multi-channel campaign execution, Data analytics & attribution, Marketing operations, CRM & marketing automation expertise, Strategic advisory
Preferred skills
Advanced degree in marketing/business, Experience with ABM, Thought leadership, Partnerships, LinkedIn Campaign Manager, Google Analytics, Tableau, Power BI, 6sense, Demandbase
Responsibilities
Develop integrated demand generation strategies to drive pipeline and revenue; Own marketing's contribution to pipeline and revenue partnering with Sales; Establish measurement frameworks and dashboards connecting activity to business outcomes; Build scalable marketing operations and processes; Execute integrated campaigns across digital channels; Serve as strategic advisor to senior leadership on growth strategy
Seniority
Senior Manager, hands-on leadership