Paid Media Analyst
Core
Execute, optimize, and report on multi-channel paid media campaigns (search, shopping, social, video, retargeting) to drive profitable growth and ROI for an e-commerce HVAC and supplies retailer.
Role type
Senior Paid Media Analyst (Growth Marketing)
Builds
Multi-channel paid media campaigns across search, shopping, social, video, and retargeting platforms
Domain
E-commerce / Digital Marketing / Paid Media
Required skills
Paid search strategy and execution, Paid social optimization, Retargeting and display campaign management, TV/CTV/Demand Gen experience, Budget pacing and allocation, Campaign experimentation design, Data analysis (Excel), Reporting and dashboard creation
Preferred skills
None stated
Technologies
Google Ads, Microsoft Ads, YouTube, Excel
Responsibilities
Manage daily execution of Paid Search, Shopping, Paid Social, Retargeting, Streaming TV, and Video campaigns; Optimize SEM campaigns for efficiency and coverage; Design and implement structured campaign experiments to enhance ROI; Build and optimize remarketing campaigns; Monitor and analyze performance of product launches and seasonal campaigns; Prepare recurring performance reports and dashboards; Collaborate with cross-functional teams and platform representatives; Maintain accurate campaign documentation and account structures
Seniority
Mid-Senior, hands-on IC