Sr. Manager, Media Strategy, B2B
Core
Sr Manager driving day-to-day planning, insights, and client service for high-value B2B client relationships in the media landscape.
Role type
Senior Manager, Media Strategy (B2B)
Builds
Holistic, full-funnel media campaign plans and client-facing presentations
Domain
Digital Marketing / Media Planning / B2B Lead Generation
Required skills
Media planning, B2B/lead generation, data analysis, AI-enabled tools, syndicated media tools (MediaOcean, Comscore, GWI, Nielsen), cross-channel campaign management, client relationship management
Preferred skills
Mentoring, critical thinking, problem-solving, workflow optimization
Technologies
MediaOcean Prisma, Comscore, GWI, Nielsen, AI-enabled tools
Responsibilities
Manage cross-channel campaign planning and logistics; own daily/weekly client interactions and performance reporting; analyze data to craft insights and recommendations; coordinate with Activation, Investment, and Data teams; implement workflow optimizations; package learnings into case studies and client POVs.
Seniority
Senior, hands-on IC with mentorship responsibilities